to-do list. 

So, Ryan enlisted Impulse's help to put together an incredible holiday party for his staff.Impulse was able to secure one of New York's newest "hot spots", Empellon Cocina, for the event and the famous Chef Stupak created a custom menu just for PureWow's event.  As an added personal touch, Chef Stupak stepped out of his kitchen to meet the CEO and his team and to explain the vision behind his specialty menu comprised of items not typically found in his East Village location.  We are delighted that we got to help PureWow enjoy their holiday party the way they help all of its subscribers enjoy stylish lifestyles!

Venue: Empellon Cocina

Location: Manhattan

Guests: 50

Photos courtesy of ABC NEWS

more support for our Veterans and their families.  Now known as the exclusive in-house production team of AVS, Impulse was brought in to once again make this vision come to life. This year, the event took over the entire Pier at which the USS Intrepid is docked as it had quickly outgrown the capacity for the Flight Deck alone which was used last year.  While VIP’s still had access to a private viewing of the Flight Deck and the Enterprise shuttle, the entirety of the event took place outdoors with The USS Intrepid and the Hudson River as the backdrop.  

The Impulse team transformed the enormous pier into an outdoor adult experience, complete with all white lounge furniture, LED bars (aptly lit in Red, White & Blue), 10 enormous white, peaked cabanas for the title sponsors with day beds and plasma screens displaying a montage of photos from the families that the proceeds of this event help directly. The 150 foot Red Carpet entranceway was lined with 100 uniformed members of the FDNY, 50 of whom began the event by performing with Pipes & Drums leading into the Raising of the Colors, a powerful performance of The Star Spangled Banner and a riveting speech by Retired 4 Star General, Wesley Clark. While thousands of guests were filled with emotion, hope and pride, Impulse then orchestrated an entire large-scale concert performance, with opening act 3rd Eye Blind, followed by headliner artist superstar, Ne-Yo.  

From overseeing ticket sales, to coordination of the décor, staffing, guest check in, media presence on the step & repeat and the full scale concert production, there was no detail too large or small to incorporate in an effort to insure that the magnitude of this event was equivalent to the level of commitment AVS has to supporting our Service Members and Veterans and to insure that they “never forget that they will always be remembered as heroes by those they leave at home”.

Venue: Intrepid Sea, Air and Space Museum, Pier 86

Location: Manhattan

Guests: 2,500

Photos courtesy of Steve Ekerovich

Venue: 214 Lafayette

Location: Manhattan

Guests: 300

Photos courtesy of Steve Ekerovich

fundraiser for the Children of Bellevue program at Bellevue Hospital.   This event was hosted at Colicchio’s Riverpark Restaurant in The Alexandria Center.  20 other famous Chef’s & Restaurants donated their time and their talent to create a mini food festival within the Restaurant providing attendees with the crème d’la crème of New York’s incredible culinary offerings.

The event not only garners the attention of the culinary world, but hundreds of companies and industries donate thousands of dollars’ worth of merchandise, products, silent auction items and even vacations to help to generate more funds for this very worthy cause.  With so many active participants donating such valuable assets, there were constantly moving parts to be coordinated and managed and ultimately executed and the Impulse team handled it all.  Through weekly calls, meetings and site visits, the Impulse team spent months working with The Children of Bellevue’s Executive Board and the Riverpark staff to ensure a flawlessly timed and seamless event.  We are very excited to be an ongoing part of this incredible fundraiser and look forward to making the event even more successful next year!

Venue: Riverpark

Location: Manhattan

Guests: 500

Photos courtesy of Children of Bellevue website

this event and performed live, for the first time ever, her new single “Sex In The Heel” from her upcoming Broadway Musical “Kinky Boots”. 

The Impulse Team was brought in when this event was still in the conceptual phases and worked with our Client to define the vision, research and select an incredible outdoor venue capable of hosting 2,500 attendees, secure a liquor sponsor, staff the event, coordinate all A/V needs, handle all contract negotiations and handle the production of the musical performance and the event as a whole.   It was also through our extensive network of industry contacts that we were able to secure Cyndi Lauper’s involvement.  As a special Thank You for her participation, the event was geared towards raising awareness for her “True Colors Fund” in an effort to help in her fight to support the rights and respect of the LGBT community.

Venue: Beekman Beer Garden

Location: Manhattan

Guests: 1,000

Photos courtesy of TimeOut

Competition, they brought in the Impulse Team to produce their highly publicized finalist event in NYC. 

The school with the most time logged into the interactive software was celebrated by having the finalist event come to them! The top 32 finalists were flown in from all over the country to compete in one of New York’s Landmark Venues, Webster Hall, in front of the students from the winning school, friends and family.  On top of this momentous trip and exciting venue, the top 4 finalists were awarded scholarships presented after a performance by pop sensation, Greyson Chance and followed by an additional performance from hip hop artists Mindless Behavior.

Impulse handled all of the coordination and production and worked hand in hand with DimensionU executives to ensure a flawlessly timed and executed event.  From handling the venue research & negotiations, coordinating all A/V set ups and technicians, fulfilling hospitality & tech riders for the artists, creating a VIP experience and providing media accommodations, the Impulse team had it all covered and the DimensionU team was able to enjoy every moment of their finalist event.  There was no detail over looked or task too small or too large (including getting a baby grand piano up 32 stairs) for the Impulse team to manage.  Congratulations DimensionU and to all the finalists!

Venue: Webster Hall

Location: Manhattan

Guests: 500 

The 30 foot ceilings of the 180 foot grand lobby left Impulse with the major task of utilizing exquisite décor and lighting effects in order to create an ambiance and atmosphere worthy of the occasion.  From a full lighting set-up with featured colors, textures and customized company logo lights on the walls, complimented by slow moving lighting effects on the ceiling, tied together with red up- lighting which complimented the existing marble color schemes to designing exotic floral, to the selection of damask linens and finding the perfect four piece jazz ensemble, Impulse was able to take the client’s vision of a classy, impressive event and make it a reality beyond what was believed to be possible.

Beyond the atmosphere and décor, the cuisine for this event was equally as important.  Impulse created an impressive multi-cultural menu which incorporated Filet Mignon Carving Stations, Italian Pasta Stations, elaborate Sushi & Sake stations overseen by two Sushi-Masters and an array of passed hors d’oeuvres finished with a delightful selection of passed sweets.  The event also featured a premium open bar and Impulse was able to provide all the furniture, props, tables and extras needed to truly transform the lobby into an incredible event venue.

Through weekly meetings with the client, the Impulse Team was able to gain an intense understanding of what was important to Mitsui Fudosan America, Inc. and to their tenants, clients and associates.  In order to tie everything together, all guests were presented with an incredible parting gift at the conclusion of the event.  The Impulse Team had beautiful, custom-made wine boxes created which housed a bottle of the client’s favorite wine, with a custom label featuring a gold etching of the building and commemorating the Anniversary of the event.  No detail was overlooked and there was nothing too small or any request too large for the Impulse team.  In the end, the event was a huge success and we look forward to joining Mitsui Fudosan America, Inc. in their continued celebrations of success with their properties in New York and Internationally!

Venue: 1251 Avenue of The America's Lobby

Location: Manhattan

Guests: 200

Photos courtesy of Samuel Schecter

York’s most active office buildings. In order to ensure the satisfaction of our clients and their guests, Impulse created a system to facilitate service for all of the tenants while maintaining order within the high-traffic setting without disrupting anyone’s ability to get to work or to get breakfast.  By creating the menu, handling vendor negotiations, designing the layout, providing signage and working with staff on and off site, Impulse was able to create a successful and memorable breakfast for all tenants of 1251 Avenue of the Americas.

Venue: 1251 Avenue of The America's Lobby

Location: Manhattan

Guests: 6,000

The AVS hired Impulse to produce an A+ production on the USS Intrepid with a special performance by The Roots.  Impulse produced all aspects and served as the exclusive event-production company to create, coordinate and execute everything from step and repeat, arrivals, check-in, FOH staffing, decor, staging/lighting & audio (for an official Roots concert), laser shows, VIP cabana creations for 12 title sponsors, video montages showing the families of the wounded Veterans, guest speakers, dozens of fully dressed marines lining the perimeter of the battleship with American flags to their sides, beverage setup, LED furniture setup, and much much more!  

This was a spectacle of an event, we helped raise $1,000,000 for an incredible cause, we had the privilege to work with such an incredible organization such as the AVS, we produced a live Roots concert for the 1800 guest attendees, and ultimately helped make this into a night that will never be forgotten.  

Impulse is already working with the AVS on planning and producing next year's event! Much love to Omar Itum and Grace Helfrich!

Venue: USS Intrepid Battle Ship

Location: Manhattan

Guests: 1800

Photos courtesy of Samuel Schecter

extremely detailed-oriented and meticulous. 

We worked with Yvette for 6 months developing the theme and vision for the party. The champagne, cocktails and hors d'oeuvres were just the beginning.  For a woman of such style, class and beauty, this needed to be an"Over-The-Top" production with all the "Bells & Whistles" possible. Impulse hunted down the best cake-making company in New York and worked with them to create a custom 4-foot layered "designer" cake, showcasing the various brands that resemble Yvette as a woman. We enlisted the help of a successful TV producer and talented videographer to choreograph a professional movie trailer to be used as the official event invitation.  We worked with mixologists to craft a delicious signature cocktail that tasted amazing while also being aesthetically beautiful. We hired one of NYC's best and most talented DJ's to provide the entertainment and beats of the party.  We handled all of the creative and decor, and physically built each and every centerpiece, sourcing props from various places and crafting them together to create stunning, life-sized colorful and gorgeous feather palm trees and illuminated the areas with intimate candle displays.  The production was nothing short of spectacular and Yvette was able to celebrate with her loved ones and start her 40's the right way!

Venue: The Griffin Nightclub

Location: Manhattan

Guests: 100

For the children, Impulse brought in dozens of props and designed a whole "kiddy" area for the children to play in. This included a bounce house, face painters, photo booths, an enchanted forest, hot dog vendors, cotton candy booths, live Disney characters, balloon sculpting, pin the tale on Eeyore, photographers, videographers, and an arts and crafts drawing area.

For the adults, Impulse created a lounge, dining and club venue for the parents to celebrate in for the duration of the event. From creating a 6000 sq foot tent, to building a dance floor, bringing in incredible lighting and audio equipment, setting up an advanced DJ booth, lining the perimeters with plush banquets and seating, creating LED bars & LED tables, hiring bartenders, designing specialty cocktails, and coordinating catering and service for 200 guests, Impulse produced a high-energy, fun and exciting environment for the adults to celebrate with one another.

Venue: Private Residency

Location: Long Island, New York

Guests: 250

Photos courtesy of Samuel Schecter

design the venue to fit the companies image, help develop their brand identity and lastly, to produce the event and launch their company in the NYC marketplace.

Venue: Hudson Terrace

Location: Manhattan

Guests: 200

Photos courtesy of Samuel Schecter

entertainment, renting furniture, renting and installing all Audio/Visual equipment, designing floral arrangements and more.

Impulse assisted on the marketing frontier as well, creating email campaigns to help generate more visibility around the event.  Professor Daylian Cain from the Yale School of Management was the guest speaker of the conference.

Venue: Andaz Hotel 42nd St

Location: Manhattan

Guests: 50

conjuntion with the Fontainebleau Hotel to produce the largest 2009 New Year's Eve party in the country.

Venue: Fontainebleau Hotel Poolside

Location: Miami, Florida

Guests: 3000+

logistics and operations, marketing and promotions.The goal was to showcase the amenities and lifestyle the building has to offer,while learning about the development in a fun, interactive and sociable environment. Impulse helped drive guests through the doors, who were interested in purchasing apartment units in the near future. While the event was fun,energetic and live, Impulse also created a solely informative environment for potential buyers to learn about the development through “built-to-scale”models, presentations, unit walk-throughs, and more. This event was very successful and created many “leads” in which The Developers Group used to market too in the following months.

Venue: Their private showroom/sales office & Williamsburg Music Hall

Venue: Citrine Nightclub & Lounge

Location: Manhattan

Guests: 350

marketing, staffing, menu creation and sourcing caterers, entertainment and final execution of the entire production.

Venue: Pressure at Bowlmor Lanes

Location: Manhattan

Guests: 500+

The goal was to raise money for charity in conjunction with increasing brand awareness for the ultra-premium vodka brand. Impulse worked with their in-house team to help execute the entire production from catering, to venue decorations, to assisting with the charity auction.  

Venue: Private Residence Upstate NY

Location: Bedford, NY

Guests: 75

designers and the media attended to view Carmen's newest creations.  Impulse solidified the venue and worked with Carmen's publicist and management team to produce a flawless event.

Venue: Citrine Nightclub & Lounge

Location:  Manhattan

Guests:  100

Impulse put this all to play in addition to working with a fabulous caterer to create signature dishes that reflected the 10 years of history and memories that the couple has shared. This was a special and memorable event.

Venue: Puffys Tavern

Location: Manhattan

Guests: 60

that fit their brand more appropriately.  Being a design and arts school, they wanted a venue that was more in line to their students.  Impulse researched dozens of NYC venues to ultimately solidify the ideal loft gallery space in the trendy, downtown SoHo neighborhood.  Impulse is also producing every other aspect to the event, including but not limited to hiring staff, designing menus and providing caterers, decorating the space to fit FIDM's proper identity, renting furniture, hiring security and providing audio/visual needs for presentations and guest speakers.

Venue: OpenHouse Gallery

Location: Manhattan

Guests: 175

one that we were confident would work best fortheir needs.  Gotham Hall in SantaMonica worked as the perfect space to create an exciting event with celebrityhosts, gaming tables, live entertainment and music, promotional models, openbar, food, prizes, and more.

Venue: Gotham Hall

Location: Los Angeles, California

Guests: 600

Impulse handled the entire production and brought Finlandia in as the title sponsor to co-produce the party with us.  From securing the venue, to designing the invitations, to marketing the event to Girl Rock's core demographic (wealthy women, 25-50 years old, trendsetters) and attracting over 200 women to the event, to creating an eclectic brunch menu, to designing a jewelry inspired cocktail list, to decorating the venue with a holiday and festive theme and floral arrangements, to creating gift bags with fun presents, and also hiring entertainment and massueses and renting massage beds to keep the clientele engaged in the event, Impulse created a successful launch party for Girl Rocks Jewelry.

Venue: One Little W12th

Location: Manhattan

Guests: 200

Venue: Citrine Nightclub & Lounge

Location: Manhattan

Guests: 175

Venue: Citrine Nightclub & Lounge

Location: Manhattan

Guests: 50

space. Impulse Productions assisted in all elements of planning and executing every detail of this event.

Venue: The Soho Grand Hotel

Location: Manhattan

Guests: 500

themed live band.  The food and signature drinks were created according to a traditional Hawaiian Barbecue.

Venue: Rock Candy

Location: Manhattan

Guests: 450

and hired a live band as well.

Venue: Puffys Tavern

Location: Manhattan

Guests: 200

at a trendy outdoor space, one event that has a more casual happy hour feel and the third, an eventful and exciting nightclub.  For these three events we carefully selected the appropriate venues, music selection, and worked within their set budget for each one.  

Venues: Bed, Bowery Bar and Grill, The Manor

Location: Manhattan

Guests: 150